Smile Perfection - lbvmarketing

Smile Perfection Dental Practice

The Challenge

Smile Perfection, a modern dental practice known for its gentle touch and advanced technology, struggled to attract new patients in a competitive market. While they had a loyal patient base, they weren't reaching a wider audience, particularly those searching for dentists online. Their website wasn't optimized for local searches, and they lacked a pay-per-click (PPC) advertising campaign.

The Solution

We partnered with Smile Perfection to develop a targeted strategy focused on local SEO and Google PPC.

Local SEO Optimization

We found that Smile Perfection was not listed on Google Maps. We added the practice and ensured accurate and up-to-date information, including practice address, phone number, photos showcasing the facilities and staff, and operating hours. Additionally, we assisted the practice in gathering reviews of satisfied patients, building trust and credibility with potential patients. We ensured the Business profile remained optimized for local searches.

Keyword Research and Targeting

We researched relevant keywords with high search volume in the local area. These keywords targeted specific dental services Smile Perfection offered, including “dentist near me”, “kids dentist”, "cosmetic dentistry near me", "teeth whitening Pretoria", "emergency dental care Pretoria" and more. We optimized Smile Perfection's website content and meta descriptions to include these keywords organically.

Google PPC Campaign Development

We created targeted PPC ads on Google that appeared at the top of search engine results pages (SERPs) when users searched for the chosen keywords. These ads showcased compelling offers like "New Patient Discounts" or "Free Consultation," enticing potential patients to click through to Smile Perfection's website and schedule appointments. We ensured that each landing page matched users’ search intent. We created variations of landing pages to match with specific keywords, creating a one-to-one match between keyword and landing page to increase conversion rates.

The Results

Within six months of implementing the Local SEO and Google PPC strategy, Smile Perfection experienced significant growth:

Increased Website Traffic

Traffic from local searches grew by 80%, with a notable rise in searches for specific services offered.

More Appointment Bookings

Online appointment bookings through the website increased by 70%, indicating a higher conversion rate from website visitors to paying patients.

Improved Brand Awareness

Smile Perfection's Google My Business listing received a significant increase in views and clicks, making them more visible in local searches.

The Takeaway

Smile Perfection's case study demonstrates the effectiveness of a targeted digital marketing strategy for dental practices. By focusing on Local SEO and Google PPC, we helped Smile Perfection reach a wider audience of potential patients searching for dental services in their area. This resulted in a significant increase in website traffic, appointment bookings, and brand awareness, allowing Smile Perfection to expand their patient base and solidify their position within the local dental community.

Here's what the practice owner said about our partnership

We were stuck! We had a great team and happy patients, but attracting new ones online felt impossible. LBV Marketing changed everything. Within just 6 months, our website traffic soared by 80%, and online appointment bookings jumped by 70%. Now, new patients find us easily and our practice is thriving!"Dr. Maubane, Smile Perfection Dental Practice

For any inquiries regarding this case study, please contact Dr. Maubane at Smile Perfection

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