Nexus - lbvmarketing

Lr Nexus, an Authorized Schneider Electric Retailer

The Challenge

Lr Nexus, a leading authorized retailer of Schneider Electric products, faced challenges in maximizing their online sales potential. Their existing ecommerce platform lacked user-friendliness and functionality, hindering customer experience and conversion rates. Additionally, their limited digital marketing efforts resulted in low online visibility and a struggle to attract qualified leads. Lr Nexus approached us to revamp their ecommerce platform and develop a comprehensive digital marketing strategy to drive online sales and brand awareness for Schneider Electric products

The Solution

We implemented a multifaceted approach to address Lr Nexus's challenges.

Ecommerce Development

Platform Migration

We migrated Lr Nexus's online store to a user-friendly and scalable ecommerce platform.

Enhanced Product Listings

We optimized product listings with high-quality images, detailed descriptions with downloadable pdfs, and clear specifications to improve customer understanding and buying decisions.

Seamless Checkout Process

We streamlined the checkout process, ensuring a smooth and secure experience for customers.

Mobile Responsiveness

We optimized the ecommerce platform for optimal viewing and functionality across all devices (desktop, mobile, tablet) to cater to today's mobile-first consumers.

Digital Marketing Strategy

Organic Shop Listings

We implemented search engine optimization (SEO) best practices to improve Lr Nexus's ranking in organic search results for relevant keywords like " Miniature Circuit Breaker", "Power meter" etc. This strategy included optimizing product titles, meta descriptions, and website content.

Google Ads

We launched targeted Google Ads campaigns to reach potential customers actively searching for Schneider Electric products online. This ensured Lr Nexus appeared at the top of search engine results pages (SERPs) for relevant searches, driving qualified traffic to their online store.

Facebook Ads

We developed engaging Facebook Ads showcasing Schneider Electric products and Lr Nexus's expertise. This strategy targeted a specific audience interested in electrical equipment and supplies, generating brand awareness and driving targeted traffic to the ecommerce platform.

The Results

Increased Online Sales

Our efforts resulted in a 78% increase in online sales for Lr Nexus within five months. The improved user experience on the ecommerce platform, coupled with targeted digital marketing campaigns, converted more website visitors into paying customers.

Enhanced Brand Awareness

The SEO and social media marketing strategies increased Lr Nexus's online visibility and brand awareness within the target audience, establishing them as a trusted authorized retailer of Schneider Electric products.

Improved Customer Satisfaction

The user-friendly ecommerce platform and streamlined checkout process led to a more positive customer experience for Lr Nexus.

Conclusion

Our combined approach of ecommerce development and digital marketing transformed Lr Nexus's online presence. The user-friendly ecommerce platform allows them to effectively showcase Schneider Electric products, while the targeted digital marketing campaigns drive qualified traffic and conversions. This collaboration has positioned Lr Nexus as a leading online destination for Schneider Electric products in South Africa.

Here's what the company director had to say about our partnership.

Partnering with LBV Marketing was a game-changer for Lr Nexus. Their ecommerce platform revamp made our Schneider Electric product listings clear and engaging, leading to a surge in online sales. The targeted digital marketing campaigns drove qualified traffic and established us as a leading online destination for Schneider Electric products in South Africa." – Lawrence N, Managing Director, Lr NexusLawrence N

For any inquiries regarding this case study, please contact Lawrence at Lr Nexus

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