A digital marketing consultant advises and implements marketing strategies with various digital technologies and tools. They render these services as an independent consultant or as part of a consulting firm. Their responsibilities include advising, planning, analyzing, developing and implementing marketing campaigns. Additionally, marketing consultants audit existing digital marketing campaigns based on the needs of a company.
Marketing consultants work with both small and large companies. They may work with existing marketing departments at large companies, train new marketing professionals, or upskill existing staff.