Instagram Ads - lbvmarketing

About Instagram Ads

Instagram is one of the most popular social media platforms today, with over 1 billion active users. As a result, it's a platform that businesses can't ignore when it comes to advertising their products or services.

What are Instagram Ads?

Instagram ads are paid promotional content that appears in an Instagram user's feed, stories, or explore page. These advertisements blend seamlessly with organic content and appear as sponsored posts from individual accounts. Instagram ads come in different formats like photo ads, video ads, carousel ads, story ads, IGTV ads, and more.

Why Should You Advertise on Instagram?

There are several reasons why businesses should advertise on Instagram:

A huge audience: With over 1 billion monthly active users, there is no better place to reach your target market than Instagram. The platform provides access to a wide range of demographics and interests.

Diversified ad formats: Instagram offers diversified ad formats that enable businesses to choose how they want to present their message creatively.

Remarketing opportunities: Instagram has retargeting features that allow advertisers to reach people who have already interacted with their brand.

Cost-effective: Advertising on Instagram can be affordable compared to traditional advertising channels with high customer engagement rate and conversion rates.

Measurable results: Analytics tools are available on Instagram that makes it easy for brands to measure the success of their ad campaigns objectively.

Our Results-Driven Approach

Instead of employing cookie-cutter strategies, our team at LBV Marketing takes the time to learn more about each client's unique advertising needs and goals. Each of our clients receives a customized Instagram advertising strategy built around cutting-edge advertising tools, experience, and industry-specific expertise. We can break down our effective and actionable strategy into the following key steps.

Onboarding

Onboarding a new client is an important process to us, that involves setting expectations and establishing trust from the beginning. The initial step is to sign the terms of service agreement which outlines the scope, deliverables, and payment terms.

Research

In order to get a leg up on competitors, we research industry trends, target market, review past campaigns, and run social media competitor analysis.

Ads Content Creation

We create visually engaging Instagram ads based on the insights collected. To engage your target audience, we use high-quality images and videos. Depending on the strategy, we set up landing pages designed to convert.

Campaign Setup

We set up an Instagram Ads account structure that allows for the best analysis. For generating marketing data, we install conversion APIs or web pixels. We use Google Tag Manager to install and manage all web tracking tags

Campaign Optimization

Upon launching your ads, we monitor their performance and make adjustments. We keep up with new insights and implement new strategies to minimize errors, make important correlations for future campaigns.

Comprehensive Reporting

We deliver great results, not just promise them. We provide progress reports on a regular basis, so you know exactly how your business is doing.

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