Coollook Beauty & Skincare

The Challenge

Coollook Beauty lacked a modern, user-friendly website that reflected their brand identity and effectively converted visitors into customers. Their digital marketing strategy was nonexistent, hindering their online presence and local customer reach.

The Solution

We partnered with Coollook Beauty to revamp their website and to develop a digital marketing strategy

Website Revamp

Website Design & Development: We designed a visually appealing and user-friendly website that showcases Coollook Beauty's brand identity and product offerings.
Content Creation: High-quality content was created, including product descriptions, beauty services offer, and clear videos demonstrating products in use and facial treatments.
Local SEO Optimization: The website was optimized for local search terms like "beauty salon", "facials", “skin products” to ensure Coollook Beauty appears in relevant local searches for all three branches in Gauteng.
Mobile-Friendliness: The website was designed to be responsive and function seamlessly on all devices, including desktops, tablets, and smartphones, for an optimal user experience.

Digital Marketing Strategy

Search Engine Marketing (SEM): We implemented a targeted SEM campaign using Google Ads to reach potential customers searching for beauty products and services in Gauteng. We implemented search engine optimization (SEO) best practices to improve Coollook Beauty's ranking in organic search results for relevant keywords like "Facial treatment" ,"Skincare products" etc
Social Media Marketing (SMM): We implemented targeted Instagram and Facebook Ads for Coollook Beauty. Engaging content was created to promote their services, special offers, and build brand awareness

The Results

Conclusion

By implementing a comprehensive website revamp and digital marketing strategy, we successfully transformed Coollook Beauty's online presence. The new website and targeted digital marketing campaigns resulted in increased website traffic, improved lead generation & sales, and a stronger brand identity within the Gauteng Province. LBV Marketing continues to work with Coollook Beauty to optimize their website and online marketing efforts for sustained growth.

Here's what the company director had to say about our partnership.

We were struggling to reach our target audience online and our website wasn't converting visitors into sales. LBV Marketing completely transformed our online presence with a beautiful new website and strategic digital marketing campaigns. We've seen a surge in website bookings, increased sales, and a much stronger brand identity in Gauteng. We're thrilled with the results and excited to continue working with LBV Marketing to grow our business even further.Dumezweni Ncube

For any inquiries regarding this case study, please contact Dumezweni at Coollook Beauty
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